How to Organize the Perfect Wedding
Vidas Contadas
April 2026
In Told Lives, Josep Plana explains how we create the perfect wedding at La Puta Suegra from the inside out. The episode offers a 360º overview of our method: audiovisual aesthetics and storytelling shaped by Josep Plana’s background in TV and film, Instagrammability treated as an essential requirement on the same level as gastronomy, and our own 2,000 m² warehouse filled with props sourced from around the world to ensure no staging is ever repeated. A must-listen for couples looking for an agency capable of delivering a luxury, exclusive, and truly personal wedding.
Josep Plana talks about institutionalized discretion through confidentiality agreements that protect both clients and suppliers, the impact of the pandemic and the training programs that helped reactivate our business, and how demand dropped for eight months after Pilar Rubio and Sergio Ramos’ wedding due to a perception of inaccessibility. It is an honest look at the highs and lows of a premium wedding agency and the way La Puta Suegra has turned every challenge into an opportunity for growth within the world of high-end wedding planning.
Josep Plana also details a core team of around 20 people, “hyper mega super standardized” processes, the use of AI to measure guest happiness levels, and the rejection of three acquisition offers in order to continue on the entrepreneurial path. Essential listening to understand the business model behind our celebrity weddings, luxury event productions, and our commitment to international premium wedding planning and tailor-made weddings.
“We don’t split the team to handle two weddings at the same time: we’re a super orchestra, not a franchise.” – Josep Plana