An exploration of luxury events
La Renaixença
December 2026
Within an episode that uses El Taüt (“The Coffin”) as its narrative thread, La Renaixença invites Josep Plana to portray our world of extravagant events. The founder of La Puta Suegra explains why we chose a name designed to be memorable, and how we run a luxury wedding agency that receives around 600 requests per year and only takes on about twenty, always prioritizing quality over volume.
Josep Plana explains how we structure each project like a production company, with up to 17,000 tasks per event, and reviews milestones such as the weddings of Sergio Ramos and Pilar Rubio, Edurne and De Gea, Elon Musk’s brother, and private parties for Leo Messi. He shares crisis anecdotes, such as a bride’s dress held in customs that was resolved in a single night, and a clear philosophy that defines La Puta Suegra: budget is not the filter—challenge is. An authentic look into the world of premium wedding planning and exclusive weddings.
An essential conversation for couples looking for a luxury wedding agency in Barcelona or internationally, for brands interested in premium events, and for professionals in the events and celebrity wedding planning industry. An honest insight into our DNA, our method, and our obsession with turning every celebration—whether an exclusive wedding or a corporate event—into a unique, unrepeatable, and memorable piece.
“We have managed nearly 3,000 confidentiality agreements; discretion is part of our DNA.” – Josep Plana