From Elon Musk’s brother to Puma and Cartier: the secret behind La Puta Suegra’s luxury events
Cómo diferenciarse
January 2025
Toni Colom welcomes Josep Plana for one of the most comprehensive episodes of the podcast: a conversation designed to understand how La Puta Suegra has gone from organizing weddings to producing some of the most exclusive luxury events on the international stage. From the wedding of Elon Musk’s brother to brand activations for companies such as Puma and Cartier, Josep Plana reviews the method, challenges, and lessons behind each major premium production, revealing the real behind-the-scenes of a high-end wedding and events agency.
In the podcast, Josep Plana goes deeper into our way of working: the precise selection of each client, how we understand luxury not as display but as demand and attention to detail, and the importance of a multidisciplinary team capable of producing everything from an exclusive wedding in an impossible destination to a corporate event for a global brand. An honest look at the creative direction, technical production, and logistics of the premium weddings and events we deliver at La Puta Suegra.
Essential listening for couples looking for an agency for an exclusive wedding, brand directors interested in luxury events, celebrity wedding planning professionals, and anyone curious about the world of premium events. An episode to understand what it means to produce weddings and experiences for extremely high-expectation clients, and how La Puta Suegra has built a unique model in the high-end events sector and international weddings.