The creator of the world’s most important weddings
The BundCast
May 2024
In episode 5 of The BundCast, Josep Plana reflects on the nine years at La Puta Suegra, positioning ourselves as a disruptive brand in a conservative industry. He explains why the name worked as a client filter—from initial rejection to empowerment, similar to Guardiola’s “puto amo” spirit—and how our team has gone from 40 weddings per year to just 8–10, prioritizing quality over volume. A key episode to understand the brand strategy behind a leading luxury wedding agency.
Josep Plana details our structure: a core team of 14 people, a Global Badge network of more than 600 suppliers, and highly defined processes with up to 17,000 tasks per event, allowing La Puta Suegra to deliver epic weddings in just three weeks. He discusses the turning point in our trajectory marked by Elon Musk’s brother’s wedding, the real weight of invisible infrastructure in budgets, and the future with AI applied to measuring guest happiness in real time during a premium wedding.
An essential episode for entrepreneurs, professionals in the premium wedding sector, brands studying disruptive positioning strategies, and couples researching exclusive wedding agencies in Spain and internationally. A direct look into the business and creative engine that makes each of our high-end weddings and most high-profile luxury events possible.
“Nothing is impossible: the moon will show up no matter what, even if we have to bring in a ninety-meter crane.” – Josep Plana