Josep Plana, CEO of La Puta Suegra (Creators of Extraordinary Weddings): “Wedding Protocols No Longer Exist—Or at Least They Shouldn’t for Today’s Weddings”
EL PERIÓDICO
July 2026
To mark the release of Guía de supervivencia nupcial (Wedding Survival Guide), El Periódico interviews Josep Plana, founder and CEO of La Puta Suegra, in a conversation that challenges many of the traditional rules of the wedding industry. Throughout the interview, Plana argues that modern weddings should be shaped by each couple’s identity rather than by outdated protocols, passing trends or the expectations of others.
He discusses the most common planning mistakes, the influence of social media, the pressure to impress guests and the importance of making thoughtful decisions instead of repeating conventional formulas. Plana also shares stories from some of the most ambitious productions of his career and introduces Wedding Survival Guide as a practical resource to help couples navigate the planning process with confidence and clarity.
An interview that reflects La Puta Suegra’s philosophy: creating weddings where every decision is rooted in the couple’s identity and where creativity serves a story that is entirely their own.